The biggest challenge in life is staying on course when you’re feeling that irresistible urge to stop. It’s so easy to give up or move on to our next idea when we feel that we aren’t succeeding at what we’re currently doing. Success takes time, often years before we truly start to see the fruits of all our commitment and hard work.
With the flexibility and reach of the internet, social media has made it easy for many to leverage and monetize their skills as entrepreneurs and side hustlers. Yet, many give up before ever reaching any real success. Often times changing direction or seeking to pursue other endeavors instead of giving our all to what we initially started. When we constantly bounce around looking for that thing that will make us successful, we don’t give ourselves a chance to become experts at what we do.
On this week’s episode of my podcast, The Empowerment Hour, I specifically talk about the importance of staying focused and remaining consistent. Psychologist Dr. Jim Taylor says that focus is the gateway to all thinking. “Without good focus, all aspects of your ability to think will suffer. Without focus, you won’t be as effective in your work because if you’re not concentrating on the right things or are distracted, you won’t be capable of getting your work done.” Perception, memory, learning, reasoning, problem solving, and decision making cannot occur without being focused. If you’re not focused it’s almost impossible to stay consistent.
One of the ways to help you stay focused is understanding what motivates you. Why this idea? Why this project? Are you passionate about it? Do you love it? Doing work that inspires you helps to keep you on track. The people who are most successful are the ones who are doing what they love and the only way to truly stay focused and consistent is to do work that you’re passionate about.
For example, when I was in school it was really hard for me to stay focused in math class because I hate math. Not only did I hate math it also wasn’t one of my best subjects. I really struggled in that class. On the other hand, I thrived in my English classes because I loved reading and writing and it was something I was great at. Honing in at what you’re good at and doing what you love helps to keep you focused.
Instead of flip flopping from idea to idea or business to business, identify what you truly love to do and then try and build a business around that. Once you start working on something you love, the focus comes organically. Niche yourself. Become the expert. Differentiate yourself. Understand what your competitive advantage is. Don’t allow yourself to be a jack of all trades and master of none. Focus and consistency wins every time.