Leveraging Your Personal Story to Increase Engagement and Promote Your Brand
With the ever increasing use and popularity of social media to connect consumers with brands storytelling is becoming one of the most critical ways to increase consumer engagement and brand loyalty. You can see proof of this with the recent Live Chat features on Facebook and Instagram. People want to connect on a more personal level and the best way to do that is by telling your story. They don’t want you to tell them why they should buy your product or why they should invest in you they want to hear why the product is so important, what inspired you to create it, and how it has changed your life. When you get people engaged they begin to care and once they care they are more inclined to support you and your business.
Consumers no longer want to see pointless ads, but instead want to be able to connect on a more human level. As a writer I am used to telling stories on paper, but sometimes what you put on paper doesn’t translate well when speaking or Live chatting. That’s why it is crucial that you know your story and you learn to tell it well. You have a small window to engage your audience before they turn the “channel” or surf to the next webpage. Reeling people in from the jump ensures that your audience is invested and engaged in your story.
While some people are naturally gifted storytellers, there are strategies that each of us can employ to work for us. For starters, SKIP THE INTRO (Hi, my name is Sally and I’m from A, B, C company). While people do want to know who you are and what you do, you should not start your story by telling them who you are. Save that for whoever is doing the introduction or mention it later on in your talk. What you want to do is dive right into the plot of your story. You want to grab and keep the audience’s attention and wasting 2 minutes on explaining who you are and what you do isn’t the way to do it.
Secondly, PAY ATTENTION TO DETAILS. Don’t give too much, but provide enough that the audience can connect with you and your words. This is actually an area I used to struggle with because when I write I am used to painting a picture with my words. Often times, it requires me to be very descriptive and provide lots of details. When you’re constrained by time you have to give just enough to paint the picture, but not so much that you end up losing the audience.