Creating Your Own Lane: How to Use What You Have & Stand Out from the Rest
We are living in a time where everyone is out here hustling. At least that’s what it seems like to me when I look at my IG and Facebook feeds. From small independent jewelry companies to motivational speakers, to writers, to fashion stylists, and make up and beauty artists, women and men are out here trying to get this money! Gone are the days of being satisfied with a regular 9 to 5. Nowadays we want more and rightfully so. There’s nothing wrong with working a 9 to 5 especially when there are mortgages/rent to be paid and kids to be fed, but don’t let your day job keep you from pursuing that passion of yours. You gotta be like Brother Malcolm and go for yours by “any means necessary”. Sometimes that means you have to sacrifice your evenings, your weekends, those nights out with your friends, sometimes it means even sacrificing sleep. The point is when you want to make something happen you won’t stop until it does.
Diddy was on to something when he said “can’t stop won’t stop”. Just look at how successful he turned out. He went from no name college party promoter to one of the most successful music moguls and entrepreneurs in recent history. How did he do that? By creating his own lane. Clearly, Diddy wasn’t the first music mogul. There was Quincy Jones and Russell Simmons before him, but what Diddy did and what set him apart from everyone making music when he came up was that he revolutionized the use of sampling and turned old classics into popular modern day hits. You can pick almost any Bad Boy joint from the 90s and 9 times out of 10 that joint was sampled from some song from the 70’s and 80s. He used his love of music and what he grew up listening to and used it to make himself one of the most sought after producers in the 90s. So although he wasn’t the only producer or the only man making music back then he did so in a way that sampling in the 90s became synonymous with Diddy and the Bad Boy label.
The greatest key to your success is to discover what makes YOU different and pimp the shit out of it. You can be a talented make-up artist, but guess what? There are tons of talented make-up artists. What makes YOU different? What special touch do you bring to the artistry that is going to make someone choose you over the next MUA? THIS is what you have to figure out and then build your brand around that! Maybe your thing is your back story. Maybe there’s something that happened to you in your past that led to your love of make-up. Share that! People love stories. It makes you real and it gives them something to connect to. Or maybe you’re an expert on contouring or eyebrow shaping. Whatever it is, use that to help you set yourself apart from everyone else.