Why Your Brand Needs High-Quality Photos & Why Hiring a Professional Photographer is a MUST!
If you're a small business owner, entrepreneur, or just trying to build your personal brand having high quality photos is an absolute must. With the popularity of Instagram, Pinterest and other photo based social media platforms having stunning images is what will separate your news feed and timeline from amateurs. Additionally, although your selfie may be good enough for Instagram you want to have a professional high quality photo handy when asked to submit a bio and photo of yourself.
Personal branding is hot right now and making sure you have the right images that represent who you are is critical to developing a loyal following and fanbase. Everyone from make- up artists (i.e. Amrezy), to personal stylists (Ty Tryone) to entrepreneurs (Gary Vee) has a personal brand and the popularity of these individuals can be easily validated by simply looking at the number of followers they have. While I usually don't place too much value on follower counts it's hard to ignore the influence each of these individuals have. With one quick look at their Instagram accounts, one thing that is apparent is the consistency and authenticity of the images they post. Each image is a visual representation of what their brand represents.
What they all have in common is that they have learned how to leverage their popularity and brand image by curating a news feed and building a brand image that people connect with. Everything we do, say, and post has an impact on how others view us. Tomas Laurinavicius from thenextweb.com says "When it comes to forming an effective personal brand, there are many elements at play. To lay a strong foundation for our personal brand we need to tap into the genuine qualities from which our character and personality stem, such as our values and passions. When we have a clear grasp of the image we want to project to the world, we can start outlining our personal branding strategy and taking advantage of the artillery of tools available to us. The main elements of building a recognizable personal brand encompass creativity, credibility, professional visual representation (through photos, colors, design, email signature, etc.), a strong online presence, being memorable, and being consistent."
When I first began using social media I'll admit that building a personal brand was the farthest thing from my mind, but as I be